Levitate Media, an enterprise video production company, hired me to add some energy and warmth to several scripts for their client’s advertisements.
For the cable TV sample I worked on creating a narrative that highlighted how this new service was the ultimate solution after years of imperfect innovations.
For the tech product sample, I used straightforward and relatable language to cut to the chase and explain what the product did, without confusing jargon or overly formal phrasing.
For the testimonial video service, I used psychologically persuasive language to make our ask seem small and painless, while making saying yes easy.